Design and content are inextricably linked. Confusing, dated, or unappealing design can reduce your content’s effectiveness. On the other hand, strong design can facilitate more conversions and content consumption.
As a content marketer, I’ve helped global corporations optimize their blogs, newsletters, and content destinations. During those processes, I realized that I was going beyond the boundaries of content marketing and web design. I was touching a new, unknown domain: psychology.
How to make advantage of psychology principles to improve design and content marketing? Here is my new post on the topic, just published on NewsCred Insights blog. Also, I am starting to dissect the post, adding lots more details and creating a three-post series on psychology and content marketing. The first post of the series can be found here on ContentXBorders: How to apply psychology to design and content marketing and attract visitors’ attention.
Enjoy the reading.