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Coming soon on CMAB

Coming Soon

Coming soon on Content Marketing Across Borders (title to be finalised):

  • How to Measure Content Marketing Performances
  • The Rise of the Data Scientist and Hybrid Marketer (original post to be published on NewsCred Insight’s blog)
  • How to win visitors applying the psychology of design to content marketing and social media
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How to Measure Global Content Marketing Performances: my Slide Deck for #DBS17

Content Performance

Here it is. The deck presented last week at the Digital Branding Summit, October 2017, Barcelona. The full script is coming soon.

Summary:

  • The rise of data scientist and hybrid marketer;
  • How to embrace content marketing to drive measurable business results that impact the bottom line;
  • What to measure and how to gain actionable insights;
  • How to gain a better understanding of content efforts to reach new audiences, drive business, and become a more cost-effective marketing channel.

Featured image by Roman Mager