Here it is. The deck presented last week at the Digital Branding Summit, October 2017, Barcelona. The full script is coming soon.
Summary:
- The rise of data scientist and hybrid marketer;
- How to embrace content marketing to drive measurable business results that impact the bottom line;
- What to measure and how to gain actionable insights;
- How to gain a better understanding of content efforts to reach new audiences, drive business, and become a more cost-effective marketing channel.
Featured image by Roman Mager