How to use Psychology to improve Design and Content Marketing

Design and content are inextricably linked. Confusing, dated, or unappealing design can reduce your content’s effectiveness. On the other hand, strong design can facilitate more conversions and content consumption.

As a content marketer, I’ve helped global corporations optimize their blogs, newsletters, and content destinations. During those processes, I realized that I was going beyond the boundaries of content marketing and web design. I was touching a new, unknown domain: psychology.

How to make advantage of psychology principles to improve design and content marketing? Here is my new post on the topic, just published on NewsCred Insights blog. Also, I am starting to dissect the post, adding lots more details and creating a three-post series on psychology and content marketing. The first post of the series can be found here on ContentXBorders: How to apply psychology to design and content marketing and attract visitors’ attention.

Enjoy the reading.

Featured image by Scott Webb

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