The Strategy Collection is a curated selection of blog posts focusing on content marketing strategy. If you follow the series, step by step, you will be able to get a clear idea about how to set-up a global content marketing strategy in your enterprise.
Techniques, examples and best practices are self-explanatories, but you can always contact me for further details. The content has been initially created with a B2B vision in mind, but then has been integrated with lots of B2C cases.
What is Global Content Marketing?
Global/Cross-Regional Content Marketing Strategy
One-Market Content Marketing Strategy
The ‘Strategy Collection’: Global Content Marketing strategy, step by step
Step 1 – Definitions and introduction: a) Global Content Marketing: definition – b) The Case for Change (coming soon) – c) Three Business Strategy models (PESTLE, Porter, SWAT) – d) Why Content Marketing is NOT a Campaign
Step 2 – Global & Local: Finding the Optimal Balance Between Global and Local
Step 3 – Organisation & Editorial Boards: Why your Company needs an Editorial Board to empower its Content Strategy
Step 4 – Personas & Buyer Journey: How to Create Personas and Map Content to the Buyer Journey
Step 5 – Content Hub and Content Creation: a) What is and how to select a Content Hub (slides) – b) Why Blogs are still at the Core of your Content Marketing Strategy – c) The Global Marketer’s Guide to User Generated Content
Step 6 – Design & Psychology: a) How to Use Psychology to Improve Content Marketing; b) How to Apply Psychology to Design and Content Marketing and Attract New Audience; c) Slides via Slideshare)
Step 7 – Technology & CMPs: Selecting a Content Marketing Platform
Step 8 – ‘Big Rock’ Content framework: Launching Big Rock content
Step 9 – Content Marketing & PR Integration: How to integrate Public Relations with your Content Marketing Strategy
Step 10 – Content Distribution: a) Content Distribution (coming soon) – b) The Thanksgiving Analogy
Step 11 – Measuring Performance: a) How to measure content marketing performance (coming soon) – b) Slides via Slideshare
Step 12 – Content Marketing & Internal Comms: Launching an Internal Communications Strategy
Step 13 – Pilots: Before you go global. Piloting Your Content Marketing Strategy
Step 14 – Going Global: Finally, Going Global (coming soon)