Remember the Blogosphere?
I started blogging in the first years of 2000. Remember vintage terms as “the blogosphere”? Well, I was part of the Italian blogosphere, that small Italian elite. Yes, exactly, the “Italian blogosphere”. I started with personal blogs, moving time to time to new blogging platforms to gain publishing and design flexibility and autonomy. I met other bloggers in Milan, which is the town where most of those innovators were based, to exchange ideas and experiences. After a few years, and with a deeper knowledge of blog technology and dynamics, I created an internal blog at the business where I was leading marketing operations for European countries. I always promoted internal blogs as a vehicle of (employee) freedom and as one of the best way to humanise companies and C-level teams. I turned soon to using external blogs as one of the main distribution channel of my marketing content strategies. Today, after more than 15 years, I am still a blogger and I still believe that bogs are positioned at the core of our content marketing strategy.
In term of technology, after a few years using pre-built blogging platforms (Splinder, Blogger) I moved to the code-heavy Movable Type platform. I finally ‘met’ WordPresswhen I switched to my current blog host, a few years ago. About 25% of websites today are powered by WordPress. This is the technology/ platform I suggest even to large enterprises because of its simplicity and social integration. But let’s go back to a formal definition, for a moment.