I was at the Linate airport in Milan, yesterday. Back to London. Getting prepared for Easyjet’s boarding process (Easyjet starts boarding two hours before the scheduled time; then they let you endlessly wait somewhere in a line between the gate and the airplane). I was looking at my Twitter timeline. A tweet promoted by Mobike caught my attention. The tweet was about the new public dockless bike service Mobile is launching in Italy, specifically in Milan and Florence. I believe they are running similar pilots in the UK. London and Manchester.
Cool idea, good business model. Green stuff. Approved by hipsters.
But something was wrong.