How to apply psychology to design and content marketing (and attract audience’s attention)

Introduction

As a content marketer, I have always considered design as the best friend of content. Can better design bring more conversions and content consumption? The simple answer is yes.

In the past, when working on the creation of hubs, blogs, newsletters and content destinations of known international firms, I discovered though that design principles were not as simple and straightforward as I imagined; I realized I was going beyond the boundaries of content marketing, touching a new ‘undiscovered’ domain.

Why do web visitors and content consumers behave the way they do? What can drive readers’ behavior and facilitate content consumption? I realized soon enough that the domain I was investigating was no longer content strategy: it was psychology. Even better, it was psychology applied to content and design with the objective to facilitate and attract visitors’ attention.

Other questions came soon to my mind. How can I apply psychology to content and design? Isn’t persuasion a bad word, or even a dark art? And what does it look like to design without considering users’ psychology? Continue reading “How to apply psychology to design and content marketing (and attract audience’s attention)”

Coming soon on CMAB

Coming Soon

Coming soon on Content Marketing Across Borders (title to be finalised):

  • How to Measure Content Marketing Performances
  • The Rise of the Data Scientist and Hybrid Marketer (original post to be published on NewsCred Insight’s blog)
  • How to win visitors applying the psychology of design to content marketing and social media