Content marketing is using content as a way to communicate the benefits of your products and services.
Although my teenage sons thought it was pretty cool that I published a book, Global Content Marketing, they only vaguely know that it’s a marketing book. They didn’t bother to find out until recently what it is really about when one of them finally asked me: “What exactly is [global] content marketing, mom?”
Rather than giving them a formal definition, I asked him what he usually does when he is interested in purchasing a product or a service. He told me that he would search the name of the products, research on the Internet, read product reviews and talk to his friends. I told him the information comes up when he does his research is called content. “In the web industry, anything that conveys meaningful information to humans is called content.” (Erin Kissane). It’s as simple as that!