Global Content Marketing: How to Find the Right Balance Between Central and Local Teams

For a global content marketing strategy to be effective in a large and complex enterprise, central and local teams must find the right balance.

Just deploying a content marketing model across multiple regions will simply not work – even if you’ve successfully tested it in one country. In most regions, like Asia or Europe, for example, where there are dozens of countries and languages, it is unrealistic to expect that global and local teams will work together seamlessly from the beginning. It takes time for them to plan, pilot, iterate, and find the right global to local balance.

In this post, published by NewsCred’s Insight, I’ll discuss how you can find that balance.

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