Content Hub strategy overview for global enterprises

Michael Brenner once wrote:

A content hub is the home of your content marketing efforts. It’s where most of your content lives, and it’s where you drive users. For many brands, it’s their strongest owned channel.

So, why would your company need a content hub? Why a content hub should be at the hearth of your global content marketing strategy? This presentation deck introduces and defines the content hubs, clarifies main points and put the content hub strategy into contest. Also, provides examples and can be reused by all content marketers who are putting together a wider global content marketing strategy for their enterprises.

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