When we talk about content marketing, we share tips and advice on strategy, audience building, distribution, and ROI. We discuss the content we create and who we are targeting, but we rarely do so in the context of internal communications.
Whether we work for a large enterprise or a small start-up, internal communication is a critical function. Especially for companies running global content marketing programs, it’s critical to establish internal communication channels between teams. This will ensure that everyone knows the latest information about content processes, frameworks, methodologies, and best practices.
One solution: use content marketing tactics internally. Email newsletters, content hubs, and apps are all great ways to solve internal communications challenges and keep employees and partners aligned.
Continue reading “How to Use Global Content Marketing Tactics for Internal Communications”
This post has originally been published on NewsCred’s Insights content hub. This is my original version. It includes content and references that had to be removed from the company’s blog.
One of the most critical aspects of going global with a content marketing strategy in a large and complex enterprise is finding the right balance between central and local organisations. In fact, just deploying a content marketing model across multiple regions – even if it has been tested successfully in one country – will simply not work. You need to plan, find the right global to local balance, pilot and then scale at global level. In most regions, like Asia or Europe for example – with dozens of different countries and languages, – it is unrealistic to make content work for each individual market. Continue reading “How to find the Optimal Balance Between Central and Local Content Teams”