Psychology, Design and Content Marketing

Psychology of Colors

My second post about #Psychology, #Design and #ContentMarketing is now live.  

After the study of behaviors – Elaboration Likeliwood Model, Fogg Behavior Model – and Cialdini’s principles of persuasion, I investigate here psychology of colors and the impact they have on branding and content marketing across different geographies.

Content Marketing Across Borders opens the doors to guest bloggers and writers

After years of being a lonely and grumpy blogger I decided to invite guest bloggers to write on ContentMarketingAcrossBorders. The first three authors that have kindly created custom content – or gave permissions to share existing content – for CMXB are Molly Clarke,  Maël Roth and Pam Didner.

CMXB is now open to all Global Content Marketing experts willing to share strategy and best practices with a global audience via this dedicated channel. Thank you!

Why Blogs are still at the Core of your Content Marketing Strategy

Remember the Blogosphere?

I started blogging in the first years of 2000. Remember vintage terms as “the blogosphere”? Well, I was part of the Italian blogosphere, that small Italian elite. Yes, exactly, the “Italian blogosphere”. I started with personal blogs, moving time to time to new blogging platforms to gain publishing and design flexibility and autonomy. I met other bloggers in Milan, which is the town where most of those innovators were based, to exchange ideas and experiences. After a few years, and with a deeper knowledge of blog technology and dynamics, I created an internal blog at the business where I was leading marketing operations for European countries. I always promoted internal blogs as a vehicle of (employee) freedom and as one of the best way to humanise companies and C-level teams. I turned soon to using external blogs as one of the main distribution channel of my marketing content strategies. Today, after more than 15 years, I am still a blogger and I still believe that bogs are positioned at the core of our content marketing strategy.

In term of technology, after a few years using pre-built blogging platforms (Splinder, Blogger) I moved to the code-heavy Movable Type platform. I finally ‘met’ WordPresswhen I switched to my current blog host, a few years ago. About 25% of websites today are powered by WordPress. This is the technology/ platform I suggest even to large enterprises because of its simplicity and social integration. But let’s go back to a formal definition, for a moment.

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