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Welcome to Content Marketing Across Borders!

The destination for content, resources and best practices about global content marketingglobal marketing, and digital marketing for large enterprises. You can start from the Blog, or from the Strategy Collection.

Blog

How to set up an Editorial Board for your Content Marketing

If you work for a large enterprise, and you move from a “traditional” marketing model to a content/editorial marketing approach, you need to think about the transformation and the new skillset that your team/division might require. An Editorial Board is at the core of this transformation.  An editorial board defines the full process around the …

About Giuseppe & Content Across Borders

Hi! I am a Global Marketing Executive, Speaker and Writer with +20 years of experience in the fields of B2B and B2C. I’ve achieved an essential place among the 2017 Top 25 Masters of Multichannel Marketing and voted as one of 2016’s Most Influential B2B Marketers by software company Traackr.

Today I am Chief Strategist at Scorch Agency, a leading B2B enterprise content marketing agency; I also privately advise global top brands in financial, technology, industrial and consumer sectors to build effective content marketing strategy. Before joining Scorch, I led Content Marketing Advisory Services for NewsCred and I was VP of Content, Social Media and PR strategy at Schneider Electric. My full profile is available on LinkedIn.

Some of the companied I’ve been collaborating with:

Content Across Borders is my site/blog; here I write about global content marketing and digital marketing transformation. Time to time, I invite content marketing experts and friends as guests.

Vagabonding, Marketing, Tales is my personal blog. The line of separation between personal and professional content is (still) blurred; the long term plan is to make it more neat.