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Welcome to Content Marketing Across Borders!

The destination for content, resources and best practices about global content marketing for large enterprises. You can start from the Blog, or from the Strategy Collection.

Blog

The psychology behind content: how to trigger your users’ behaviour

Note: I’ve updated the original post with new studies; I’ve refreshed Fogg’s Behaviour Model with the latest researches and I’ve added missing Cialdini’s principles of persuasion. Finally, I’ve added a reference list at the end. This is the most complete article so far summarising my researches on Content/Digital Marketing and Psychology. Design and content are …

How Content Marketing Can Transform All Departments Across the Enterprise

“Content is the most critical digital asset for every organization, embodying its knowledge and processes.” This quote is from Microsoft, but it might come from any large enterprise. Content is everywhere; it starts with marketing and shouldn’t stop there. Based on the latest statistics, most successful marketers allocate 40 percent of their budgets to content, and 38 …

Psychology, Design and Content Marketing

My second post about #Psychology, #Design and #ContentMarketing is now live.   After the study of behaviors – Elaboration Likeliwood Model, Fogg Behavior Model – and Cialdini’s principles of persuasion, I investigate here psychology of colors and the impact they have on branding and content marketing across different geographies. The Psychology of Colors in Content Marketing How …

About Giuseppe & Content Across Borders

Hi! I am a Global Marketing Executive, Speaker and Writer with +20 years of experience in the fields of B2B and B2C. I’ve achieved an essential place among the 2017 Top 25 Masters of Multichannel Marketing and voted as one of 2016’s Most Influential B2B Marketers by software company Traackr.

Today I am Head of Content Strategy for EMEA and APAC at Contently, the content marketing solution of choice for the world’s most valuable brands; I also privately advise global top brands in financial, technology, industrial and consumer sectors to build effective content marketing strategy. Before joining Contently, I led Content Marketing Strategy for Scorch Agency, NewsCred and I was VP of Content, Social Media and PR strategy at Schneider Electric. My full profile is available on LinkedIn.

Some of the companied I’ve been collaborating with:

Content Across Borders is my site/blog; here I write about global content marketing and digital marketing transformation. Time to time, I invite content marketing experts and friends as guests.

Vagabonding, Marketing, Tales is my personal blog. The line of separation between personal and professional content is (still) blurred; the long term plan is to make it more neat.

Meet me

Hi! Here is where you can meet me in person and/or listen to my keynotes or presentations. I will be presenting at the following events:

  • DMEXCO 2018, Cologne, 12-13 September
  • 3rd Annual Content Strategy Summit, Prague, 14-15 February 2018