Welcome to Content Marketing Across Borders!
The more I help large enterprises with the design of their marketing (or content marketing, which is the same thing) strategies, the more I’m concerned about the race to find – sometimes to invigorate – new socially-acceptable, ethically-sustainable brand purposes. Enterprises that have done business, more or less ethically, more or less successfully, in the last …
If I think about the brands I’ve been working with or consulting in the last few years, the majority of them in the B2B tech space, short-term sales activation (or leadgen, as we B2B marketers are used to call it) has always been first priority. Enterprises invested most of the money in short-term, bottom of the funnel, …
Technology and consumer preferences are continuously evolving but we often forget that some core principles of visual perception and human psychology remain always the same. After all, humans are visual creatures: half of the human brain is directly or indirectly devoted to processing visual information and have a remarkable ability to remember pictures. But, how do users scan a …
Hi! I am a Global Marketing Executive, Speaker and Writer with +20 years of experience in the fields of B2B and B2C. I’ve achieved an essential place among the 2017 Top 25 Masters of Multichannel Marketing and voted as one of 2016’s Most Influential B2B Marketers by software company Traackr.
Today I am Head of Content Strategy for EMEA and APAC at Contently, the content marketing solution of choice for the world’s most valuable brands; I also privately advise global top brands in financial, technology, industrial and consumer sectors to build effective content marketing strategy. Before joining Contently, I led Content Marketing Strategy for Scorch Agency, NewsCred and I was VP of Content, Social Media and PR strategy at Schneider Electric. My full profile is available on LinkedIn.
Some of the companied I’ve been collaborating with:
Content Across Borders is my site/blog; here I write about global content marketing and digital marketing transformation. Time to time, I invite content marketing experts and friends as guests.
Vagabonding, Marketing, Tales is my personal blog. The line of separation between personal and professional content is (still) blurred; the long term plan is to make it more neat.
Hi! Here is where you can meet me in person and/or listen to my keynotes or presentations. I will be presenting at the following events:
Italian, I am currently based in London, UK. How to contact me:
- Email: giusec [at] gmail.com
- Twitter: @giusec
- Instagram: giusecgram
- LinkedIn profile: https://www.linkedin.com/in/giuseppecaltabiano/
- My articles on LinkedIn: link
- Slide decks on SlideShare: link
Vagabonding, Marketing, Tales is my personal Blog: www.giusec.blog